5 FATOS FáCEIS SOBRE ANúNCIOS EM VíDEO DESCRITO

5 fatos fáceis sobre Anúncios em vídeo Descrito

5 fatos fáceis sobre Anúncios em vídeo Descrito

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Imagine que você está executando uma campanha por vídeo do Google para medir a quantas vizinhos seus anúncios foram veiculados e quantas vezes cada propaganda foi exibida em diferentes dispositivos e formatos.

Advertisers are persons, brands, organizations and other entities that pay to have their ad content placed on the properties of publishers in order to advertise and promote their products or services to target audience.

RTB with its precise targeting has made online advertising more effective for both publishers and advertisers. It helps advertisers achieve better ROI on their marketing budgets, whereas through monetization of remnant ad inventory it helped increase the revenues of publishers. These are just two of the many benefits of RTB for the online advertising ecosystem.

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This happens through auctions on Ad Exchanges, where publishers offer their ad inventory and advertisers bid on them, with winners’ ads finally shown to the visiting user.

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Comparar seu CPA utilizando este desempenho da pesquisa sem marca e aguardar de um a três dias de modo a alcançar a performance do CPA desejado, antes de criar ajustes.

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Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices.

Os anunciantes com metas de reconhecimento precisam criar conteúdo em formato curto qual seja altamente engajador.

Publishers sell, manage and optimize their online ads inventory with the help of the supply-side platforms. SSP dashboards allow publishers to control many aspects of their campaigns, including position, formats of ads, price per impression and other parameters.

Muestra tu marca a más personas Muestra tu marca para aumentar el alcance y la participación. Promociona tu aplicación para los usuarios nuevos Promociona tu aplicación entre los usuarios adecuados de modo a impulsar las descargas y la participación.

On the flipside, CTV provides higher chances for advertisers to display their ads. Why? The reason is the premium inventory from sought-after publishers. It gives bidders an upper hand on the open auction exchange. PMP aggregates a limited number of players that are invited by a publisher and chosen under a set of criteria, including their (financial) solvency.

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